More specifically,

people generally look
up and to your right (as you look at them) when thinking about a remembered image
(Aunt Martha),
up and left when constructing an image
(Aunt Martha sitting on top of a flagpole),
directly right for a remembered sound
(Aunt Martha's gravelly voice),
directly left for a constructed sound
(Aunt Martha saying she's included you in her will),
down and to your right when having an internal dialog with themselves
("Boy, I hate Aunt Martha")
and down and left when experiencing feelings
(experiencing how you really feel about Aunt Martha).

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